How color influence your design and users

I’m sure even you have been conflicted with what colors to choose for your project. Selecting a color theme is the most important factor that you must consider for your Design Project.

A visually appealing user interface will have the ability to attract users and gradually grow traffic onto a website. Some various tools and guidelines can help you to create the perfect color theme for your design within just a few seconds.

How to choose the best colors for your design?

There are few important things that you must consider before selecting the color palette for your project,

To create a visually appealing design, you must…


The Ultimate Guide

Conducting Interviews Right
Conducting Interviews Right
Conducting User Interviews Effectively

In UX research, conducting user interviews is one of the main techniques which UX Researchers use to gather all the required information for a design solution. User interviews are also very cost-effective techniques that can be conducted but despite that, it takes a long time when compared with other UX research methods to conduct user interviews. In addition to this, User Interviews also have another drawback. People tend to talk more about the things they don’t do rather than what they would actually do. Despite these drawbacks, User Interviews hold a high place to gather qualitative data easily.

Why conduct user interviews?

User interviews…


The Ultimate Guide

Endowment Effect for Product Adoption and Retention
Endowment Effect for Product Adoption and Retention
Endowment Effect for Product Adoption and Retention

Imagine yourself signing up for the free trial of a Premium Spotify account just to use and see how it is. But after the free trial is over, I’m pretty sure you would be convinced to keep using it by paying for it right? This is one simple example of how the Endowment effect works out. When the user feels like something belongs to them, they would spend more to keep using it.

The term Endowment Effect came into being from the field of Behavioral Economics. Psychologists Daniel Kahneman, Jack Knetsch & Richard Thaler experimented with the Endowment effect and…


A Review

Learning UX with IxDF
Learning UX with IxDF
Learning UX with IxDF

Learning makes life more interesting. I experienced the same when I was following IxDF courses as it was very interesting to get to know and learn different areas of UX. I was able to complete 30 plus courses in IxDF within 10 months and became a Distinguish Scholar & Top 1% Course Perfomer on IxDF Platform.

View my profile on IxDF

Therefore I thought of sharing my experience believing that, it will be helpful not only for beginners but also for experienced personalities who are learning or interested in IxDF courses.

Let me share my background a bit. I’m Pathum


The Ultimate Guide

Successful Usability Tests
Successful Usability Tests
Usability Tests

Conducting a usability test is far from easy, and there are numerous downfalls that you will face if the test is not conducted properly. Usability testing is an important UX Research methodology that is used in every project because the outcomes are mind-blowing. But conducting the usability testing properly is important because it can transform the entire test into a failure

First of all, what is usability testing?

According to IxDF, Usability testing is the process of evaluating a design’s usability with a group of users that represent the target audience. It normally occurs by watching users attempting to complete…


The Ultimate Guide

Economics of design
Economics of design
Economics of design

As human beings, we never have a stable preference and our choices always change according to different emotions, social and environmental influences. Because of this, as designers, we should always guide the users’ decisions via strategic choice architectures. These are known as behavioral economics.

Behavioral economics explains how factors such as emotions and society can influence a person’s decisions. When we understand these aspects, we can create designs that help users make the best decision. …


Localising content to improve usability
Localising content to improve usability
Localising content to improve usability

You must have noticed some applications would change the currency type, date and time formats, and even the language to your local region. This is Localisation. Supporting localisation in your design process would be a complex task but it is important to consider it from the initial phase of your process. You can gain huge success when your app is supported by different regions and countries. The audience that you have can be widely increased when localization is integrated with your design.

What is localisation?

Localisation is the process of adapting your product or service to a local region’s language, formats, and other…


User Experience Principles to improve your designs
User Experience Principles to improve your designs
User Experience Principles to improve your designs

Have you ever wondered how a perfect design is created? Do you ever go through a website that is very appealing to you and think about how he/she designed it? Designing is a very broad area with many features and aspects. But whatever you do, there is a set of principles that can be followed to give the user the best experience they can get.

These principles will help you to create an amazing design that is convenient for you and the user both. This set of guidelines will make your job as a designer much easier to follow. …


The Ultimate Guide

Being a good User Researcher
Being a good User Researcher
Being a good User Researcher

Do you want to know what are the most important things for User Research? Well, then you have come to the right place! User Research is the most important first step that is taken by a UX Designer. This is a compulsory phase that must be done for the design thinking process.

No matter what your project is, you must know how to do User Research in the correct way. This is because it is important to have the correct data collected before pursuing the design solution. Before moving onto the best practices of user research you should first understand…


The Ultimate Tips

Improving Mobile User Experience
Improving Mobile User Experience
Improving Mobile User Experience

When you’re using a mobile application if the content on it is not organized well or the navigation of it is hard, will you keep using it? I’m sure most of you will abandon it and use a different application. This is why creating a good design with a clear layout and proper Navigation is important. When users download an app they want it to provide the perfect experience. Because of this, it is important to consider the best UX practices for the perfect User Experience.

1. User is the Main Priority

Focusing on the user is the key to a good design. You must jump…

Pathum Goonawardene

A UX designer & UI developer who also has a passion for music. Enjoy capturing moments with a click. spend leisure time by creating videos.

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